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Rated 5 stars by current users

  • Icon checked See immediate results
  • Icon checked No long-term commitment necessary
  • Icon checked Dedicated marketing specialist with every account
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This is the absolute best CRM company we have worked with! I’m so happy with them, their system creates such an easy way for us to communicate with our customers and has helped us get so many more reviews! Great software that has boosted our communication with customers immensely.
Rachel Kosack

INTRODUCING, STEER ULTIMATE

Everything Your Shop Needs to Connect, Convert & Follow-Up

We’re rolling out the most powerful version of Steer yet: Ultimate. Join our early adopters to try advanced new call features before the full launch. Free through July 31. 

CALLERID+

Turn Every Call Into A Revenue Opportunity

CallerID+ works with your existing phone system to show important customer info the moment a call comes in so your team’s ready before they even say hello. From there, they can book appointments, add notes, or create to-do’s to follow-up without ever leaving Steer.

check_mark  See the full customer profile instantly, including vehicle info, ARO, last visit, lifetime value, and number of visits.

check_mark  Spot revenue opportunities such as overdue maintenance, deferred services, and open quotes.

check_mark  Take action in the moment by booking appointments, adding notes, and creating to-do’s, all from the call screen. Every action is automatically tied to the customer’s profile.

check_mark  Keep the phone system you already use. CallerID+ works with RingCentral today, with more integrations coming soon.

CallerID+
Call Intelligence_V4

CALL INTELLIGENCE     Steer_AI_03

Coach Your Team With Real Call Insights

Call Intelligence tracks key moments in every conversation like whether an appointment was booked, how the customer responded, and how your advisor handled it. It’s real insight you can use to coach, improve, and book more jobs.

check_mark  Get full visibility into call activity, including inbound and outbound calls, who answered, and whether the call led to an appointment.

check_mark  See what happened on every call with AI summaries that highlight key moments and customer reactions, so you don’t have to dig through recordings.

check_mark  Coach with confidence by tracking close rates, call sentiment, and how consistently your team hits the moments that matter.

CALL INTELLIGENCE     Steer_AI_03

Coach Your Team With Real Call Insights

Call Intelligence tracks key moments in every conversation—like whether an appointment was booked, how the customer responded, and how your advisor handled it. It’s real insight you can use to coach, improve, and book more jobs.

check_mark  Get full visibility into call activity, including inbound and outbound calls, who answered, and whether the call led to an appointment.

check_mark  See what happened on every call with AI summaries that highlight key moments and customer reactions, so you don’t have to dig through recordings.

check_mark  Coach with confidence by tracking close rates, call sentiment, and how consistently your team hits the moments that matter.

Call Intelligence_V4

Get Early Access

Be the first to try Steer’s most powerful tools yet.

Already a Steer Customer?

Log in to upgrade and get early access. Included in Ultimate: CallerID+, Call Intelligence, Opportunity Hub, To-Dos, After-Hours Replies.

New to Steer?

Get a closer look at Steer, the CRM built for auto shops, and the powerful features now available in Ultimate.

OPPORTUNITY HUB   just-launched-tag

Focus on the Customers Most Likely to Book

Opportunity Hub gives your team a daily follow-up list of customers who are most likely to book service based on signals like open quotes, overdue work, and abandoned bookings. It’s a smarter way to prioritize outreach, so your team spends time where it counts and turns more follow-ups into booked jobs.

check_mark  See your top opportunities, ranked. Opportunity Scoring uses booking behavior, vehicle data, and past service history to show you who’s most likely to need work.

check_mark  Get a clear daily call list. Today’s Hot List highlights your highest-value customers each day with built-in notes, talk tracks, and next steps for your team.

check_mark  Track every follow-up. Log calls, mark outcomes, and keep tabs on appointments so you can drive more revenue and hold the team accountable.

After-Hours Auto Replies

AFTER-HOURS AUTO REPLIES   just-launched-tag

Let AI Cover the Late Shift

Customers don’t stop texting when your shop closes. Now, you won’t leave them hanging. Steer’s after-hours replies use Steer AI to send fast, personalized responses with key info like booking links and follow-up prompts. Fine-tune the tone to fit your voice, so you stay connected without lifting a finger.

check_mark  Reply instantly, even after hours. Steer AI automatically responds to texts that come in during nights and weekends, so customers always get a reply.

check_mark  Keep the conversation moving. Each message includes key info like your shop hours, booking links, and prompts to help guide next steps.

check_mark  Match your shop’s voice. Choose from tone options like polite, friendly, or casual so replies feel like they’re coming from your team not a bot.

AFTER-HOURS AUTO REPLIES   just-launched-tag

Let AI Cover the Late Shift

Customers don’t stop texting when your shop closes. Now, you won’t leave them hanging. Steer’s after-hours replies use Steer AI to send fast, personalized responses with key info like booking links and follow-up prompts. Fine-tune the tone to fit your voice, so you stay connected without lifting a finger.

check_mark  Reply instantly, even after hours. Steer AI automatically responds to texts that come in during nights and weekends, so customers always get a reply.

check_mark  Keep the conversation moving. Each message includes key info like your shop hours, booking links, and prompts to help guide next steps.

check_mark  Match your shop’s voice. Choose from tone options like polite, friendly, or casual so replies feel like they’re coming from your team not a bot.

After-Hours Auto Replies

launching-soon

Digital Glovebox

Digital Glovebox is the new and improved customer vehicle profile page, giving your customers a branded online experience where they can view service history, upcoming maintenance, and book appointments—all in one place. For shops that manage fleets, Digital Glovebox makes it easier to keep track of what needs attention, with a simple view of overdue services, maintenance roadmaps, and upcoming visits. 

Other Features Included in Ultimate

check_mark  Scheduling Tool with Reserve with Google
check_mark  Marketing Link Tracking
check_mark  Abandoned Booking Follow-Up
check_mark  Appointment Notifications
check_mark  Intelligent Calendar 
check_mark  Website Chat
check_mark  After-Hours & Overflow Call Coverage
 

check_mark  Text & Email Marketing
check_mark  Omnichannel Inbox 
check_mark  Steer AI
check_mark  Declined Service Upsell
check_mark  Reputation with Reply to Reviews
check_mark  Maintenance Roadmap and Reminders

The CRM Built for Auto Shops
Close icon
Rating

Rated 5 stars by current users

  • Icon checked See immediate results
  • Icon checked No long-term commitment necessary
  • Icon checked Dedicated marketing specialist with every account
Author avatar
This is the absolute best CRM company we have worked with! I’m so happy with them, their system creates such an easy way for us to communicate with our customers and has helped us get so many more reviews! Great software that has boosted our communication with customers immensely.
Rachel Kosack
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