Discover the CRM Trusted by Auto Shops Nationwide

Steer is changing how auto shops communicate with their customers beyond the appointment. Easily connect with customers through:

checkmark  Targeted text and email blasts
checkmark  Appointment reminders
checkmark  Personalized service updates

With built-in tools like reviews, reporting, and two-way messaging, you’ll drive more repeat visits and make every customer interaction count.

 

Tools That Work For You

Service Reminders
Send customers friendly reminders when they are past due for a routine visit or to follow-up on deferred services.
Service Reminders
Send customers friendly reminders when they are past due for a routine visit or to follow-up on deferred services.
Text & Email Campaigns
Use our library of pre-built email and text templates to send out promotions in minutes. Steer AI is there to help with the content, too.
Reviews & Surveys
Collect customer feedback after each visit and turn it into 5-star Google reviews to strengthen your online reputation.
Text & Email Campaigns
Use our library of pre-built email and text templates to send out promotions in minutes. Steer AI is there to help with the content, too.
Reviews & Surveys
Collect customer feedback after each visit and turn it into 5-star Google reviews to strengthen your online reputation.
AutoOps Online Scheduling
Fully customizable scheduler for customers to book appointments from your website and Google. Included for FREE with your Steer subscription.
Two-Way Messaging
Manage every customer conversation in one inbox—send photos, schedule replies, use canned messages, and track which campaign prompted the response.
Website Chat
Add chat to your website to connect with leads while they’re looking. Answer questions, keep them engaged, and turn conversations into booked appointments.
AutoOps Online Scheduling
Fully customizable scheduler for customers to book appointments from your website and Google. Included for FREE with your Steer subscription.
Two-Way Messaging
Manage every customer conversation in one inbox—send photos, schedule replies, use canned messages, and track which campaign prompted the response.
Website Chat
Add chat to your website to connect with leads while they’re looking. Answer questions, keep them engaged, and turn conversations into booked appointments.
Analytics & Reporting
Understand which services, messages, and campaigns are actually bringing in business and where there’s room to grow.
CallerID+
See who’s calling, what vehicle they drive, and what services are due before they even answer the phone. Works with your existing phone system.
Call Intelligence
Get automatic call summaries, booking outcomes, and sentiment insights—so you can coach smarter and follow up better.
Analytics & Reporting
Understand which services, messages, and campaigns are actually bringing in business and where there’s room to grow.
CallerID+
See who’s calling, what vehicle they drive, and what services are due before they even answer the phone. Works with your existing phone system.
Call Intelligence
Get automatic call summaries, booking outcomes, and sentiment insights—so you can coach smarter and follow up better.

Hear what our customers are saying

Auto shops are using Steer to grow their businesses and retain customers. Watch how we’ve changed their businesses.

Getting Started is Easy

Our customers drive every part of our business. From initial onboarding and support to helping us iterate and make our product better – we do it all for you.

checkmark   Seamless data migration and data clean-up
checkmark   Free online support
checkmark   
Tailored onboarding and training unique to your business